Okcupid Introduce Yourself
OkCupid has revealed the details of its first global marketing campaign, which shows what matters most to singles when they’re looking for a new relationship.
Okcupid Introduce Yourself Template
The “Ask Yourself” initiative is based on more than seven billion responses to the dating platform’s in-app questions. It looked at which questions Gen Z and Millennials prioritised and gave an indication about which traits they value the most.
Politics and voting came out as the most popular topic, as the number of young people stating that they enjoy discussing politics grew by 150% since 2016.
Music and travel were also found to be two of this year’s most important themes.
If you're not sure how to introduce yourself on a dating site or app, try out these fun options. Basic First Message Examples. Just as you would introduce yourself to someone in real life, start with a form of 'hello' and the short version of why you're reaching out. Not Taking The Time To Fill Out Your Profile. As I said, OKCupid is giving you a profile for a reason.
CMO Melissa Hobley explained in a statement: “What our data shows is that younger daters in particular care deeply about some of the biggest issues of today, and they don’t want this disconnected from their dating experience.
“Only on OkCupid can we take all of your choices and use that to figure out who you will be the most compatible with.”
The data was turned into posters, billboards and looping animations by artist Xaviera López, who said that she wanted her work to mirror the “intensity, playfulness and honesty” of OkCupid’s questions.
Some of the statements and questions used for the campaign include “Could you date someone who couldn’t be bothered to vote?”, “Is a soulmate worth waiting for?” and “It’s OK to choose to only date someone who’s pro-choice”.
OkCupid hasn’t been afraid to make political comments in the past. At the beginning of 2019 it launched the second wave of its DTF campaign featuring slogans that suggested the company was looking forward to the end of Donald Trump’s presidential tenure.
Read more here.
We know you're a total catch, but we also know it's really hard to show other people the real you on dating apps. That's why OkCupid has lots of ways for you to make an interesting and unique profile, just like you!
Are you a visual person?
- Add a photo to any or all of your profile prompts instead of text. (Here's how to add those photos and How to choose great photos)
- Link your Instagram account, so your photos are always current without you ever needing to change your OkCupid profile.
- Answer Match Questions without ever needing to type a word, allowing you to see if you're compatible with someone else at a glance.
Are you more of a writer?
- Express yourself in your profile prompts.
- Add explanations to Match Questions for maximum wordage.
- When you introduce yourself to someone else, your message will show up on your profile/Discover card along with the rest of your info. That way, when they're deciding whether to Like you or not, they're taking your awesome message into account at the exact same time as everything else- no more judging solely on whether they think your photo is hot or not.
Tip:
Be authentic. Don't be afraid to share things about yourself that are quirky, slightly embarrassing, or totally unique to you: they'll make great conversation starters!